How Athy Works
A curated subscription box of playful, sensory, and modular toys—tailored to your baby’s stage of development.
Get the Box
A surprise selection of sensory toys each month.
From crinkly textures to modular magic, everything is age-appropriate and baby-approved.
Play (loudly)
Each toy is designed for engagement, not just aesthetics.
Bright, noisy, weird-in-a-good-way—and engineered for tiny attention spans.
Send Back, Swap Forward
Return what your baby’s outgrown for recycling, donation, or a discount.
If returning old toys is harder than wrangling a toddler into pants, it’s a no from us.
Toys, Sorted by Stage
Every Athy box is customized for your baby’s stage of development. From day-one graspers to full-blown wobblers to tiny backyard terrorists, we’ve got something weird and wonderful inside.
For Sure Real Reviews from People We Definitely Didn’t Bribe
What Happens When They’re Over It?
We believe good toys deserve a second (or third) life.
When your child outgrows an attachment or box, you can send it back to us—free and painless. We’ll handle the sorting: donate it if it’s clean and safe, recycle it if it’s not, or give it one last hurrah in our play labs. You get a discount on your next box and a halo of sustainability glory.
And yes, we include return labels. Because printing at home is the actual worst.
Baby Plays
(Because what else are they gonna do—read?)
From rattles to crinkly chaos, your baby gets a box of sensory joy tailored to their age, mood, and tiny grabby hands.
You Scan the QR Code
(It’s easier than changing a diaper. Promise.)
One quick scan lets us know you’re ready to send stuff back. No apps, no downloads, no existential crises.
Box it Back Up
(We told you not to throw the box away.)
Toss in the toys your baby’s over. Bonus points if you don’t include your TV remote this time.
We Send USPS to You
(You don’t even have to leave the house. We get it.)
Slap the label on, set it outside, and we’ll do the rest. You? You go finish that coffee you reheated three times.
We Handle the Rest
(Rehome. Recycle. Rinse. Repeat.)
We donate what’s still got life left in it, recycle what doesn’t, and reward you with a discount for being a sustainable superstar.
PlayCycle Collective
PlayCycle Collective is a grassroots initiative built on the belief that play should never be a privilege. Founded by a coalition of early childhood educators, community organizers, and slightly sleep-deprived parents, PlayCycle collects gently used toys and redistributes them to local daycares, shelters, and family support programs—where they’re cleaned, sorted, and loved all over again.
Every toy donated becomes part of a second (or third) story: a sensory rattle that lights up a group circle time, a modular block set that sparks shared laughter on a rainy day. PlayCycle partners with brands like Athy to keep toys out of landfills and in tiny, curious hands—because access to joy should be as universal as bedtime resistance.
Little Joys Network
Little Joys Network began with one simple idea: that small joys can make a big impact. Launched by a group of social workers and pediatric care providers, the network connects surplus toys with families in transitional housing, foster care, and recovery programs. Every item donated goes through a quality and safety check before being matched with a new child, complete with age-appropriate play guides and supportive resources for caregivers.
The name says it all—this isn’t about flashy gifts or big-ticket donations. It’s about the quiet magic of a baby discovering texture, a toddler naming a stuffed animal, a parent watching their child engage with something meaningful. Little Joys partners with brands like Athy to give gently used toys a second life—and give families a small, steady dose of delight when they need it most.
No venture capital. No beige aesthetic agenda. Just one parent/designer, one baby, three cats, and a suspiciously helpful AI named Edith.
Athy started as a personal solution to a familiar problem: baby toys everywhere. Overflowing bins. Shrill noises. Bright plastic chaos. The original idea was simple—what if one toy could grow with a child? But like most good ideas, it spiraled. Quickly. Into a rotating subscription model, a sustainability loop, and a toy handle with a suspicious amount of lore.
The name? It’s a baby-brained take on “Attachment Theory”—a little nod to developmental psychology, and a bigger nod to how kids pronounce things when they’ve only got like… six consonants. Athy is about play that evolves. Toys that spark. Systems that reduce clutter, not joy. It’s part design experiment, part parenting fever dream. And honestly? We’re just getting started.
This baby brand is fake. But the design chops? Very real.
Built purely for fun, portfolio glory, and maybe a little creative catharsis during naptime.